Pushbutton radio frequency identification tag for media content delivery

Abstract

A media token with a pushbutton RFID (Radio Frequency Identification) tag which, when activated by a button press, enables a globally unique identifier ('GUID') encoded in the tag to be read by an RFID reader that is operatively coupled to a client device. The GUID is resolved by an on-line media content service which identifies media content that is associated with the media token. The service streams the content to the client device, or delivers it for local storage which is rendered by the client device. Since the press of the button causes the content to begin playing, an association is created between the media token and the rendered content. However, the media token itself does not function as a content container, but instead provides a convenient way to control content playback while functioning as a physical vehicle that can be packaged, touched, and shared much like traditional media.