The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 10, 2014
Filed:
Aug. 31, 2010
Eswar Priyadarshan, West Roxbury, MA (US);
Kenley Sun, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Jayasurya Vadrevu, Lexington, MA (US);
Eswar Priyadarshan, West Roxbury, MA (US);
Kenley Sun, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Jayasurya Vadrevu, Lexington, MA (US);
Apple Inc., Cupertino, CA (US);
Abstract
The present technology is directed to improving the conversion rate of invitational content that is provided to the user of an interactive, content-receiving-and-displaying device. The content of a large number of primary-content sources is analyzed and keyword and/or other context-providing information is extracted from the primary-content sources. The keyword and/or other context-providing information is used to index the primary-content sources into an index according to a hierarchical taxonomy; the hierarchical taxonometric index is used to identify primary-content sources with which a given item of invitational content correlates; and the given item of invitational content is delivered to a user in response to the user accessing a primary-content source with which the given item of invitational content correlates.