The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 10, 2014
Filed:
Dec. 10, 2012
Huawei Technologies Co., Ltd., Guangdong, CN;
Jia Li, Beijing, CN;
Yunchao Gao, Beijing, CN;
Haonan Yu, Beijing, CN;
Jun Zhang, Beijing, CN;
Yonghong Tian, Beijing, CN;
Jun Yan, Shenzhen, CN;
Huawei Technologies Co., Ltd., Shenzhen, CN;
Abstract
Embodiments of the present invention relate to a method and a system for personalized advertisement push based on user interest learning. The method may include: obtaining multiple user interest models through multitask sorting learning; extracting an object of interest in a video according to the user interest models; and extracting multiple visual features of the object of interest, and according to the visual features, retrieving related advertising information in an advertisement database. Through the method and the system provided in embodiments of the present invention, a push advertisement may be closely relevant to the content of the video, thereby meeting personalized requirements of a user to a certain extent and achieving personalized advertisement push.