The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 03, 2014
Filed:
Dec. 26, 2007
Brian J. Shin, Boston, MA (US);
Gary C. Griffin, Medford, MA (US);
Jason T. Tunney, Ottawa, CA;
Trevor B. Rundell, Honeoye Falls, NY (US);
Rishi I. Dean, Boston, MA (US);
Raymond Yong-taik Chun, Cambridge, MA (US);
Brian J. Shin, Boston, MA (US);
Gary C. Griffin, Medford, MA (US);
Jason T. Tunney, Ottawa, CA;
Trevor B. Rundell, Honeoye Falls, NY (US);
Rishi I. Dean, Boston, MA (US);
Raymond Yong-Taik Chun, Cambridge, MA (US);
Visible Measures Corp., Boston, MA (US);
Abstract
This disclosure describes methods and systems to quantify and understand the behavior and consumption patterns of audiences with respect to Internet video and rich media applications. In operation, an end user video player or a rich media application (such as an interactive advertisement built with Flash or other method) is instrumented to capture data. The data is collected by a service provider and made available for viewing by customers of a video experience and rich media behavior measurement service.