The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 03, 2014
Filed:
Feb. 07, 2012
Christopher Hahn, Bellevue, WA (US);
Derek Slager, Issaquah, WA (US);
Christopher Hahn, Bellevue, WA (US);
Derek Slager, Issaquah, WA (US);
Appature, Inc., Seattle, WA (US);
Abstract
Personally-identifying, protected health information ('PHI') is stored in encrypted form in protected data records, and hash values derived from the PHI are stored in associated search records. A healthcare marketer may identify market segments of individuals by querying the search records using hashed query predicates, identifying protected data records based on the search record results, and providing anonymized data-record results to the healthcare marketer. Once a market segment has been anonymously identified, the marketer may cause personalized marketing messages to be generated for individuals in the market-segment without the marketer having been exposed to PHI associated with those individuals.