The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 03, 2014
Filed:
Jun. 04, 2010
Miguel A. Campo-rembado, Orlando, FL (US);
Cameron J. Davies, Winter Garden, FL (US);
Deborah A. Montague, Orlando, FL (US);
Miguel A. Campo-Rembado, Orlando, FL (US);
Cameron J. Davies, Winter Garden, FL (US);
Deborah A. Montague, Orlando, FL (US);
Disney Enterprises, Inc., Burbank, CA (US);
Abstract
One embodiment of the present invention sets for a mechanism for determining an optimized investment strategy across a portfolio of media channels for a given product or service. For each media channel in the portfolio, the unadjusted elasticity indicating an estimated effectiveness of the media channel when used for marketing is adjusted based on risk information associated with the media channel. The risk adjusted elasticity corresponding to each media channel in the portfolio is then used to determine an investment allocation for the media channel.