Systems and methods for user churn reporting based on engagement metrics

Abstract

Methods and systems for user churn reporting based on engagement metrics are disclosed. In some embodiments, methods and systems may provide mechanisms for reporting the number of users or customers that are disengaged from a service or product. These embodiments may be employed, for instance, in cases where there is no 'analytic footprint' marking discontinuation of service—e.g., where there is no explicit 'subscription cancellation request,' “subscription expiration,” “opt-out,” or the like in connection with a user's disengagement. Other embodiments are applicable to subscription-based models, for example, where users have not “unsubscribed” from the service but should nonetheless no longer be considered engaged. As such, systems and methods disclosed herein may enable assessment and improvement of marketing campaign and retention efforts based on their effectiveness in reducing the number of churned users, re-engagement of users that have abandoned a particular product or service, etc.