The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 27, 2014

Filed:

Sep. 25, 2007
Applicants:

Christopher Kenfield Walters, Seattle, WA (US);

Michael R. Brauwerman, Seattle, WA (US);

Avram Finkel, Renton, WA (US);

Stephan G. Betz, Seattle, WA (US);

Inventors:

Christopher Kenfield Walters, Seattle, WA (US);

Michael R. Brauwerman, Seattle, WA (US);

Avram Finkel, Renton, WA (US);

Stephan G. Betz, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Reno, NV (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

Requests for content are received, for example, an HTTP request for a web page is received. Each request has a landing context, which may include information about the user sending the request, the request itself, the referrer, or another subject. This information can be found in the requests or external to the requests. The information of the landing context is compared to appropriate triggering criteria. For requests that satisfy the appropriate triggering criteria, a destination is provided based on one or more weighted treatments. The request is directed to the provided destination. The results of the requests are subsequently analyzed and used to adjust the treatments in an automated fashion.


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