The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 27, 2014
Filed:
Dec. 08, 2004
Michael L. Gailey, Dunwoody, GA (US);
Eric A. Portman, Norcross, GA (US);
Michael J. Burgiss, Smyrna, GA (US);
Chad S. Holmes, Atlanta, GA (US);
Angela King Smith, Atlanta, GA (US);
Michael L. Gailey, Dunwoody, GA (US);
Eric A. Portman, Norcross, GA (US);
Michael J. Burgiss, Smyrna, GA (US);
Chad S. Holmes, Atlanta, GA (US);
Angela King Smith, Atlanta, GA (US);
Accenture Global Services Limited, Dublin, IE;
Abstract
A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.