The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 27, 2014
Filed:
Nov. 20, 2008
John W. Elliott, San Diego, CA (US);
James D. Coyer, Encinitas, CA (US);
Mark A. Maggenti, Del Mar, CA (US);
John W. Elliott, San Diego, CA (US);
James D. Coyer, Encinitas, CA (US);
Mark A. Maggenti, Del Mar, CA (US);
QUALCOMM Incorporated, San Diego, CA (US);
Abstract
Apparatus and methods for distributing advertising content to a mobile device. An application is executed on a mobile device containing an advertising opportunity. Advertising content is requested from an advertisement syndication interface. A filtering constraint applicable to the advertising content request is identified and used to select and advertisement from a local advertising cache. The selected advertisement is rendered in a composite with rendering of content of the application.