The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 27, 2014

Filed:

Dec. 22, 2011
Applicants:

Daniel Berkowitz, New York, NY (US);

Scott Wolynski, Brooklyn, NY (US);

Myra Einstein, New York, NY (US);

Matthew Mckenna, Rahway, NJ (US);

Arturo Vermolen, Long Island City, NY (US);

Christopher J. Falkner, Hoboken, NJ (US);

Inventors:

Daniel Berkowitz, New York, NY (US);

Scott Wolynski, Brooklyn, NY (US);

Myra Einstein, New York, NY (US);

Matthew McKenna, Rahway, NJ (US);

Arturo Vermolen, Long Island City, NY (US);

Christopher J. Falkner, Hoboken, NJ (US);

Assignee:

NBCUniversal Media, LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 5/92 (2006.01); H04N 5/93 (2006.01);
U.S. Cl.
CPC ...
Abstract

Primary digital content played on a media device, such as a television, handheld device, smart phone, computer, or other device, is sampled and data is derived from the sample for identification of the primary digital content. Automatic content recognition is performed to determine the primary digital content. The time of the sample may also be determined. Supplementary digital content is then selected and transmitted to the media device, or to another device, based upon the identified primary digital content. The supplementary digital content may be adapted in layout, type, length, or other manners, based upon the platform and/or configuration of the media device or any other device to which the supplementary digital content is transmitted.


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