The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 20, 2014

Filed:

Nov. 14, 2008
Applicants:

Spencer Spinnell, New York, NY (US);

Nicolae Crucian, New York, NY (US);

Ryan Dunn, Brooklyn, NY (US);

Smita Hashim, Saratoga, CA (US);

Isaac Taylor, New York, NY (US);

Inventors:

Spencer Spinnell, New York, NY (US);

Nicolae Crucian, New York, NY (US);

Ryan Dunn, Brooklyn, NY (US);

Smita Hashim, Saratoga, CA (US);

Isaac Taylor, New York, NY (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 90/00 (2006.01);
U.S. Cl.
CPC ...
G06Q 90/00 (2013.01);
Abstract

Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.


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