The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 13, 2014
Filed:
Jun. 29, 2006
Xuedong D. Huang, Bellevue, WA (US);
William H. Gates, Iii, Medina, WA (US);
Eric J. Horvitz, Kirkland, WA (US);
Joshua T. Goodman, Redmond, WA (US);
Bradly A. Brunell, Medina, WA (US);
Susan T. Dumais, Kirkland, WA (US);
Gary W. Flake, Bellevue, WA (US);
Trenholme J. Griffin, Bainbridge Island, WA (US);
Oliver Hurst-hiller, New York, NY (US);
Xuedong D. Huang, Bellevue, WA (US);
William H. Gates, III, Medina, WA (US);
Eric J. Horvitz, Kirkland, WA (US);
Joshua T. Goodman, Redmond, WA (US);
Bradly A. Brunell, Medina, WA (US);
Susan T. Dumais, Kirkland, WA (US);
Gary W. Flake, Bellevue, WA (US);
Trenholme J. Griffin, Bainbridge Island, WA (US);
Oliver Hurst-Hiller, New York, NY (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.