The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 13, 2014
Filed:
Dec. 27, 2011
Shibnath Mukherjee, Bangalore, IN;
Ranjita Jatti Naik, Bangalore, IN;
Shiva Manohar Singh, Bangalore, IN;
Shibnath Mukherjee, Bangalore, IN;
Ranjita Jatti Naik, Bangalore, IN;
Shiva Manohar Singh, Bangalore, IN;
Microsoft Corporation, Redmond, VA (US);
Abstract
Methods, systems, and computer-readable storage media for predicting advertiser keyword performance indicator values based on proximity of advertisers to one another are provided. A keyword is received from a first advertiser that has not previously bid on the keyword. Another advertiser that is similar to the first advertiser and has previously bid on the keyword is identified, and a predicted performance indicator value for the keyword is calculated for the first advertiser based upon an established performance indicator value of the keyword for the other advertiser. In this way, performance predictions for an advertiser desiring to bid on a keyword that is new to that advertiser may be calculated more accurately than traditional methods that do not take into account advertiser similarity.