The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 13, 2014
Filed:
Nov. 06, 2009
Ryan Steelberg, Irvine, CA (US);
Chad Steelberg, Newport Beach, CA (US);
Ryan Steelberg, Irvine, CA (US);
Chad Steelberg, Newport Beach, CA (US);
Brand Affinity Technologies, Inc., Irvine, CA (US);
Abstract
A search engine, system and method for locating and rating a plurality of electronic mentions of respective ones of a plurality of brands. The engine, system and method includes a web crawl engine that seeks mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, a content reviewer that electronically presents to a manual reviewer the mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, a scoring input for receiving a first of the ratings from the manual reviewer of the mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, at least one electronic rating input for receiving second ones of the ratings of the mentions of ones of a plurality of keywords in proximity to ones of the electronic mentions of the respective ones of the plurality of brands, and a correlator that normalizes the rating by comparing the first of the ratings to the second ones of the ratings, and that correlates ones of the plurality of brands to a desired purchaser profile in accordance with the normalized rating.