The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 29, 2014

Filed:

Sep. 27, 2011
Applicants:

Jason A. Kilar, Santa Monica, CA (US);

Richard W. Tom, Marina Del Rey, CA (US);

Eric I. Feng, Menlo Park, CA (US);

Hua Zheng, Beijing, CN;

Jean-paul Colaco, Manhattan Beach, CA (US);

Xin Jin, Beijing, CN;

Inventors:

Jason A. Kilar, Santa Monica, CA (US);

Richard W. Tom, Marina Del Rey, CA (US);

Eric I. Feng, Menlo Park, CA (US);

Hua Zheng, Beijing, CN;

Jean-Paul Colaco, Manhattan Beach, CA (US);

Xin Jin, Beijing, CN;

Assignee:

Hulu, LLC, Santa Monica, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/025 (2006.01); H04N 21/81 (2011.01); H04N 21/45 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/4532 (2013.01);
Abstract

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements to select prefacing advertisements in lieu of more time consuming or more numerous intervening advertisements presented during the media program.


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