The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 22, 2014
Filed:
Jan. 20, 2010
Harpal S. Bassali, San Francisco, CA (US);
Marcelo D. Lechner, Burlington, MA (US);
Michael P. Ruffini, Methuen, MA (US);
Armando P. Stettner, Westford, MA (US);
Harpal S. Bassali, San Francisco, CA (US);
Marcelo D. Lechner, Burlington, MA (US);
Michael P. Ruffini, Methuen, MA (US);
Armando P. Stettner, Westford, MA (US);
Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);
Abstract
An exemplary method includes maintaining data representative of a recorded media content instance comprising a media content program and a first advertisement and an index file corresponding to the recorded media content instance, playing back the recorded media content instance in accordance with timestamp data and storage location data included in the index file, dynamically replacing, during the playback of the recorded media content instance, a portion of the storage location data in the index file that corresponds to the first advertisement with storage location data corresponding to a second advertisement, and presenting the second advertisement in place of the first advertisement during the playback of the recorded media content instance in accordance with the modified index file. Corresponding methods and systems are also described.