The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 22, 2014

Filed:

Sep. 23, 2011
Applicants:

Nishith Pathak, Minneapolis, MN (US);

Senthilkumar Krishnamoorthy, Minneapolis, MN (US);

Jaideep Srivastava, Plymouth, MN (US);

Dmitri Williams, Redondo Beach, CA (US);

Inventors:

Nishith Pathak, Minneapolis, MN (US);

Senthilkumar Krishnamoorthy, Minneapolis, MN (US);

Jaideep Srivastava, Plymouth, MN (US);

Dmitri Williams, Redondo Beach, CA (US);

Assignees:

University of Southern California, Los Angeles, CA (US);

Regents of the University of Minnesota, Minneapolis, MN (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 99/00 (2006.01); G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

The social influence that each person in a computer network system exercises over others in the system may be valued by aggregating the differences in value of each of the others to the network both with and without the person being present. This calculated influence may be used as a basis for charging advertisers for advertisements to the users, as well as for providing preferential treatment to users that exert the greatest influence.


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