The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 22, 2014
Filed:
Jul. 27, 2011
Matt Chalawsky, Los Angeles, CA (US);
Neil C. Rhodes, Redlands, CA (US);
Bin Tian, Irvine, CA (US);
Alexandr Y. Smolyanov, Rancho Santa Margarita, CA (US);
Matthew S. Marzilli, Irvine, CA (US);
Eugen C. Nistor, Aliso Viejo, CA (US);
Xiaoli Chen, Irvine, CA (US);
Matt Chalawsky, Los Angeles, CA (US);
Neil C. Rhodes, Redlands, CA (US);
Bin Tian, Irvine, CA (US);
Alexandr Y. Smolyanov, Rancho Santa Margarita, CA (US);
Matthew S. Marzilli, Irvine, CA (US);
Eugen C. Nistor, Aliso Viejo, CA (US);
Xiaoli Chen, Irvine, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
External-signal influence on content item performance is determined. Content item performance data is received that reflects historic performance of a content item for multiple presentations of the content item. Signal data is received that corresponds to at least one signal that is temporally correlated with the content item performance data and that is external to each user, publisher and content provider involved in any of the presentations. Using the content item performance data and the signal data, an influence value for the signal with regard to the content item is determined. A content item prediction model is modified based on the influence value.