The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 22, 2014
Filed:
Jul. 18, 2005
Darrell Anderson, Mountain View, CA (US);
Alexander Paul Carobus, Mountian View, CA (US);
Giao Nguyen, Sacramento, CA (US);
Narayanan Shivakumar, San Jose, CA (US);
Darrell Anderson, Mountain View, CA (US);
Alexander Paul Carobus, Mountian View, CA (US);
Giao Nguyen, Sacramento, CA (US);
Narayanan Shivakumar, San Jose, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Ads eligible to be served with a document (for example, because they are relevant to the document) may each be scored using a price parameter associated with the ad and an indication of relevancy of the ad to the document. The indication of relevancy of the ad to the document may be based on an ordinal ranking of a relevancy criteria of the document used to select the ad, and/or a value of a relevancy criteria of the document used to select the ad. The eligible ads may be determined by obtaining relevancy criteria for the document and selecting ads using at least some of the obtained relevancy criteria. The ads may be selected, and perhaps filtered, in a distributed manner.