The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 15, 2014

Filed:

Apr. 27, 2010
Applicants:

Trevor Whinmill, Southampton, GB;

James Wilson, Sturminster Newton, GB;

Simon Dyke, Southampton, GB;

Ian R. Shelton, Ringwood, GB;

Tony Leigh, London, GB;

Matt Spencer, Chandlers Ford, GB;

David Whittaker, Waterford, GB;

Inventors:

Trevor Whinmill, Southampton, GB;

James Wilson, Sturminster Newton, GB;

Simon Dyke, Southampton, GB;

Ian R. Shelton, Ringwood, GB;

Tony Leigh, London, GB;

Matt Spencer, Chandlers Ford, GB;

David Whittaker, Waterford, GB;

Assignee:

Cisco Technology Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01);
U.S. Cl.
CPC ...
Abstract

A content viewing estimation system including a module to receive a time measurement of how long at least part of a content item was rendered by an end-user rendering unit and outputted for display to an audio-visual outputting arrangement during a time window, a module to determine user interaction with the end-user rendering unit and/or the audio-visual outputting arrangement, a module to calculate an average content item duration of a plurality of content items rendered by the end-user rendering unit during the time window, and a module to estimate viewing by the user of the at least part content item such that if user interaction was not determined during the time window then time attributed to the viewing of the at least part content item is set to the minimum of a capping limit, the time measurement, and the average content item duration. Related apparatus and methods are also described.


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