The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 15, 2014
Filed:
Nov. 21, 2011
Uppinakuduru Raghavendra Udupa, Mysore, IN;
Santosh Raju Vysyaraju, Bangalore, IN;
Uppinakuduru Raghavendra Udupa, Mysore, IN;
Santosh Raju Vysyaraju, Bangalore, IN;
Microsoft Corporation, Redmond, WA (US);
Abstract
Various technologies described herein pertain to suggesting context dependent keywords for advertising. A set of seed queries can be identified from a context, where the context is a source keyword, a search query, a category, or a landing page. Moreover, the set of seed queries can be inputted to a search engine. A predetermined number of web pages returned by the search engine upon executing the set of seed queries can be retrieved. Candidate keywords can be extracted from the web pages returned by the search engine. Further, keywords from the candidate keywords can be selected from the candidate keywords based on relevance scores of the candidate keywords.