The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 15, 2014
Filed:
Nov. 30, 2006
Robert J. Collins, Carlsbad, CA (US);
Robert J. Collins, Carlsbad, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention relates to methods, systems, and computer readable media comprising instructions for generating a media plan for the distribution of one or more advertisements comprising a campaign. The method of the present invention comprises retrieving one or more advertiser specified advertising metric target values and analytics data associated with the campaign. The actual performance of the campaign with respect to one or more advertising metrics associated with the one or more advertiser specified advertising metric target values is determined. A modification is performed of one or more advertiser specified values based upon a comparison of the actual performance of the campaign and the one or more advertiser specified advertising metric target values. A media plan is thereafter generated for the campaign through use of the one or more modified advertiser specified values.