The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 08, 2014

Filed:

Apr. 14, 2010
Applicants:

Gaelle Christine Martin-cocher, Toronto, CA;

Michael Shenfield, Mississauga, CA;

Dejan Petronijevic, Mississauga, CA;

Inventors:

Gaelle Christine Martin-Cocher, Toronto, CA;

Michael Shenfield, Mississauga, CA;

Dejan Petronijevic, Mississauga, CA;

Assignee:

BlackBerry Limited, Waterloo, Ontario, CA;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

A method is provided for validating advertising metrics which relate to tracking of interactive events performed by electronic devices. A metric report with an event code that indicative of at least one interactive event performed by an electronic device associated with the network is received. The format of the event code is analyzed to determine whether the event code is consistent with predetermined format rules and the substance of information conveyed by the event code is analyzed to determine whether the event code is consistent with predetermined substance rules. If the event code is determined to be consistent with the predetermined format rules and the predetermined substance rules, the event code is accepted as valid. Otherwise, the event code is identified as being invalid.


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