The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 01, 2014
Filed:
Feb. 03, 2010
Chyr-chong Ting, San Jose, CA (US);
Partha Saha, Oakland, CA (US);
Yang Yang, Sunnyvale, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system for backend conversion attribution of an advertisement served to a user device. The advertisement server provides an advertisement to the user device. The advertisement server receives user information from the user device. The advertisement server stores attributable event information and the user information into an attributable event record in a data store. Based on a user event, a conversion server receives conversion information and the user information from the user device. The conversion server stores the conversion information and the user information into a conversion record in the data store. An attribution server matches the attributable event record with the conversion record.