The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 25, 2014
Filed:
May. 22, 2006
Chirag Khopkar, Seattle, WA (US);
Kenneth Eric Vasilik, Bellevue, WA (US);
Zhen Lin, Sammamish, WA (US);
Ariel Bardin, Belmont, CA (US);
Dorothy Ann Nelson, San Jose, CA (US);
Chirag Khopkar, Seattle, WA (US);
Kenneth Eric Vasilik, Bellevue, WA (US);
Zhen Lin, Sammamish, WA (US);
Ariel Bardin, Belmont, CA (US);
Dorothy Ann Nelson, San Jose, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer program products for monitoring an experiment relating to the conversion rates of landing page variants to test landing page designs. One method includes computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements; and computing a confidence interval for each conversion rate. A user monitoring the experiment can be notified if winning or losing variants emerge. A time to completion of the experiment can be estimated. Presentation to browsing users of winning variants can be favored, and losing variants can be disfavored, during the experiment as they emerge.