The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 18, 2014
Filed:
Apr. 15, 2009
Howard J. Kennedy, Jr., Hamilton Square, NJ (US);
Howard J. Kennedy, Jr., Hamilton Square, NJ (US);
Disney Enterprises, Inc., Burbank, CA (US);
Abstract
Embodiments of this invention relate to preprocessing video such that visual elements, such as advertisements, can be inserted at a later point in time when the video is requested by a user. In an embodiment, a video and target data is received. The video is analyzed to determine how a target moves and changes over time. Metadata describing how the target moves and changes over time is stored. When a user requests an on-demand video such as from a video sharing site, a visual element is inserted into the video. The visual elements move and change as defined in the stored metadata. In this way, advertisements can be inserted into on-demand video such as video from a video sharing website.