The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 11, 2014
Filed:
Oct. 26, 2009
Brian Riggs, San Francisco, CA (US);
George Craig Barberich, San Anselmo, CA (US);
Daniel J. Cooley, San Francisco, CA (US);
Joel Huff, San Francisco, CA (US);
Brian Riggs, San Francisco, CA (US);
George Craig Barberich, San Anselmo, CA (US);
Daniel J. Cooley, San Francisco, CA (US);
Joel Huff, San Francisco, CA (US);
Adobe Systems Incorporated, San Jose, CA (US);
Abstract
A data format provides a mechanism to dynamically change the appearance of an application. During operation, the application obtains streaming feed data for presentation to a user. The feed data may be formatted according to a Really Simple Syndication (RSS) data format. The application detects, within the feed data, branding extensions that identify branding content to be displayed concurrently with channel data and content items when a user selects a channel defined by the feed data. The application detects a user selection of the channel defined by the feed data, and in response, references the branding extensions to obtain and display the branding content within a display region of the application that is separate from the content presentation region of the application for display of content items defined within the feed data.