The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 11, 2014
Filed:
Dec. 24, 2009
Patrick Zuili, Boca Raton, FL (US);
Patrick Zuili, Boca Raton, FL (US);
Britesmart Corp., Boca Raton, FL (US);
Abstract
This invention is related to web-traffic and used in online advertising including interactive TV, cellular telephone or Personal Digital Assistant PDA. It discloses a system to detect invalid and fraudulent impressions and clicks and method of pay-per-click (when advertisers pay upon users actually clicking) and pay-per-impression (when advertisers pay based on number of views) advertising arrangements, which periodically generates a code associated with the search-engine users. This code, preferably in the form of a serial number, is compared to the user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the search engine company to fairly invoice the merchants, thereby preventing fraudulent over use.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile