The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 11, 2014
Filed:
Mar. 25, 2011
David Edward Thomas, Dublin, CA (US);
Jonathan G. Quinn, San Mateo, CA (US);
Michael Robert Minasi, Burlingame, CA (US);
Michelle Marian, San Ramon, CA (US);
Mir Mohammad Aamir, Danville, CA (US);
Tamara Ruth Pattison, Berkeley, CA (US);
David Edward Thomas, Dublin, CA (US);
Jonathan G. Quinn, San Mateo, CA (US);
Michael Robert Minasi, Burlingame, CA (US);
Michelle Marian, San Ramon, CA (US);
Mir Mohammad Aamir, Danville, CA (US);
Tamara Ruth Pattison, Berkeley, CA (US);
Safeway Inc., Pleasanton, CA (US);
Abstract
An individualized discount and reward server includes one or more linked databases to store customer data associated with a loyalty program of a retailer. The server includes a processor configured to select a retail product from a plurality of retail products associated with the retailer. The processor determines a first percentage indicating a percentage of time the loyalty customer purchases the selected retail product on promotion, and determines a second percentage indicating an average percentage of time a plurality of customers forming a peer group purchases the selected retail product on promotion. Further, the processor determines a comparison result by comparing the first and second percentages. Additionally, the processor allocates at least one customized offer to the retailer account associated with the loyalty customer according to at least the comparison result.