The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 04, 2014
Filed:
Dec. 22, 2011
Hong Yeon Yu, Gwangju, KR;
Nao Woo Kim, Gwangju, KR;
Byung-tak Lee, Gyeonggi-do, KR;
IL Kyun Park, Daejeon, KR;
Jai Sang Koh, Gwangju, KR;
Hong Yeon Yu, Gwangju, KR;
Nao Woo Kim, Gwangju, KR;
Byung-Tak Lee, Gyeonggi-do, KR;
Il Kyun Park, Daejeon, KR;
Jai Sang Koh, Gwangju, KR;
Electronics and Telecommunications Research Institute, Daejeon, KR;
Abstract
Disclosed is a broadcast advertisement service system based on media ID matching, including: a broadcast-contents receiving terminal for receiving broadcast contents from a broadcasting system for a TV broadcaster and displaying the broadcast contents; a server for an AR advertisement broadcaster for receiving the broadcast contents from the broadcasting system for the TV broadcaster, generating a first media ID lookup table from the broadcast contents, and searching for AR advertisement data linked with on-air broadcast contents by referring to the first media ID lookup table; and a user terminal for acquiring the on-air broadcast contents in real time from the broadcast-contents receiving terminal, generating a second media ID lookup table from the acquired on-air broadcast contents, receiving the AR advertisement data linked with the on-air broadcast contents from the server for the AR advertisement broadcaster, and mixing and displaying the acquired on-air broadcast contents and the received AR advertisement data in real time.