The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 04, 2014
Filed:
Aug. 28, 2006
Xing Xie, Beijing, CN;
Xianfang Wang, Beijing, CN;
Ying LI, Bellevue, WA (US);
Wei-ying MA, Beijing, CN;
Lee Wang, Kirkland, WA (US);
Xing Xie, Beijing, CN;
Xianfang Wang, Beijing, CN;
Ying Li, Bellevue, WA (US);
Wei-Ying Ma, Beijing, CN;
Lee Wang, Kirkland, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.