The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 04, 2014
Filed:
Feb. 03, 2012
Santiago R. Balseiro, New York, NY (US);
Jon Feldman, New York, NY (US);
Seyed Vahab Mirrokni Banadaki, New York, NY (US);
Shanmugavelayutham Muthukrishnan, New York, NY (US);
Santiago R. Balseiro, New York, NY (US);
Jon Feldman, New York, NY (US);
Seyed Vahab Mirrokni Banadaki, New York, NY (US);
Shanmugavelayutham Muthukrishnan, New York, NY (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.