The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 25, 2014
Filed:
Oct. 25, 2000
Gregory J. Lauckhart, Seattle, WA (US);
Craig B. Horman, Seattle, WA (US);
Christa Korol, Seattle, WA (US);
James T. Bartot, Seattle, WA (US);
Gregory J. Lauckhart, Seattle, WA (US);
Craig B. Horman, Seattle, WA (US);
Christa Korol, Seattle, WA (US);
James T. Bartot, Seattle, WA (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
The present invention is a system, method and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. The system collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence of those advertisements. The system processes raw traffic data by cleansing and summarizing the traffic data prior to storing the processed data in a database. An advertisement sampling system uses site selection and definition criteria and a probe map to retrieve Web pages from the Internet, extract advertisements from those Web pages, classify each advertisement, and store the data in a database. A statistical summarization system accesses the processed raw traffic data and the advertisement data in the database to calculate advertising prevalence statistics including the advertising frequency, impressions, and spending.