The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 25, 2014
Filed:
Apr. 30, 2009
Prasad M. Khambete, Cupertino, CA (US);
Sanjeev Tenneti, Milpitas, CA (US);
Prasad M. Khambete, Cupertino, CA (US);
Sanjeev Tenneti, Milpitas, CA (US);
Intertrust Technologies Corporation, Sunnyvale, CA (US);
Abstract
Embodiments of a mobile device and server system are described. The mobile devices communicate with the server system and present targeted content, such as advertisements to the mobile device users. The content is targeted based on usage statistics stored on the server system which were previously collected from the mobile device. The server receives the usage statistics collected from the mobile device, makes inferences about preferences of users by tracking application and/or content usage behaviors of the users, generates recommendations for advertisements targeted toward the users of the mobile devices based on usage statistics; and transmits the recommendations to one or more of the mobile devices for presentation to the user(s).