The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2014
Filed:
Apr. 12, 2010
Tony Leigh, London, GB;
Martin Ahmed, Alton, GB;
Christopher Martin, Eastleigh, GB;
Ian R. Shelton, Ringwood, GB;
James Wilson, Sturminster Newton, GB;
Simon Dyke, Southampton, GB;
Trevor Whinmill, Southampton, GB;
Matt Spencer, Chandlers Ford, GB;
Tony Leigh, London, GB;
Martin Ahmed, Alton, GB;
Christopher Martin, Eastleigh, GB;
Ian R. Shelton, Ringwood, GB;
James Wilson, Sturminster Newton, GB;
Simon Dyke, Southampton, GB;
Trevor Whinmill, Southampton, GB;
Matt Spencer, Chandlers Ford, GB;
Cisco Technology Inc., San Jose, CA (US);
Abstract
An end-user rendering system including an advertisement database to receive advertisements, and store the advertisements therein, a state database to store information, a decision model optimization module to receive a tree-type decision model and optimize the tree-type decision model based on at least some of the information stored in the state database, an advertisement decision module to evaluate the optimized tree-type decision model and select an advertising campaign, the selected advertising campaign having at least one advertisement, and a rendering module to render the at least one advertisement of the selected advertising campaign. Related apparatus and methods are also described.