The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2014
Filed:
Sep. 28, 2011
Charles D. Swan, Seattle, WA (US);
Zhuo Zhang, Mercer Island, WA (US);
Brent E. Edwards, Seattle, WA (US);
Mark E. Brighton, Seattle, WA (US);
Charles D. Swan, Seattle, WA (US);
Zhuo Zhang, Mercer Island, WA (US);
Brent E. Edwards, Seattle, WA (US);
Mark E. Brighton, Seattle, WA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
Advertising revenue may be optimized by selecting an advertisement to display to a user based at least in part on the user's browsing history and a revenue model associated with the advertisement. For example, if the user has a relatively high clicking frequency on advertisements, then pay-per-click advertisements may be selected for presentation to the user rather than pay-per-impression advertisements. Revenue model-based advertisement selection may be combined with other advertising techniques, such as targeting.