The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2014
Filed:
Jan. 27, 2007
James D. Barnes, Overland Park, KS (US);
Sanjay Kumar Sharma, Olathe, KS (US);
James D. Barnes, Overland Park, KS (US);
Sanjay Kumar Sharma, Olathe, KS (US);
Sprint Communications Company L.P., Overland Park, KS (US);
Abstract
Disclosed herein is a system and method for creating and delivering integrated advertisements. An integrated advertisement may include a markup language portion for defining various formatting and properties of an advertisement and an image portion containing a plurality of images. Each of the images in the image portion may be designed to correspond with a particular screen size. The integrated advertisement provides scalability for delivering the advertisement to a number of different devices in accordance with multiple targeting criteria. The integrated advertisement also enables efficient management and reporting of advertising campaigns. An advertisement server selects and delivers an integrated advertisement and dynamically binds the markup language portion with one of the plurality of images based on the screen size of the device requesting the advertisement.