The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 04, 2014
Filed:
Jun. 28, 2012
Praveen Kumar Vemparala, Redmond, WA (US);
Michael G. Lucero, Bellevue, WA (US);
Richard D. Prologo, Sammamish, WA (US);
Jason S. White, Brooklyn, NY (US);
David S. Alles, Seattle, WA (US);
Enrique DE LA Garza, Sammamish, WA (US);
Virginia M. Musante, Mercer Island, WA (US);
Eitan Sharon, Palo Alto, CA (US);
Saleel Sathe, Sammamish, WA (US);
Praveen Kumar Vemparala, Redmond, WA (US);
Michael G. Lucero, Bellevue, WA (US);
Richard D. Prologo, Sammamish, WA (US);
Jason S. White, Brooklyn, NY (US);
David S. Alles, Seattle, WA (US);
Enrique de la Garza, Sammamish, WA (US);
Virginia M. Musante, Mercer Island, WA (US);
Eitan Sharon, Palo Alto, CA (US);
Saleel Sathe, Sammamish, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
This document describes techniques and apparatuses enabling brand detection in audiovisual media. The techniques detect a brand exposed within audiovisual media, such as a name or logo for a product or service, and based on this brand, present a brand advertisement or enable selection of an interactive experience that is associated with the brand. By so doing, marketers enable viewers to quickly and easily learn more about the product or service.