The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 04, 2014
Filed:
Mar. 31, 2011
Subhadip Sarkar, Sunnyvale, CA (US);
Rajat Dewan, Mountain View, CA (US);
Satyam Shaw, Sunnyvale, CA (US);
Subhadip Sarkar, Sunnyvale, CA (US);
Rajat Dewan, Mountain View, CA (US);
Satyam Shaw, Sunnyvale, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
This specification describes technologies relating to content presentation. In general, methods include the actions of receiving, for each of a plurality of mobile applications, application data associated with a respective mobile application of the plurality of mobile applications, the application data including different user interaction data associated with the respective mobile application; clustering applications of the plurality of mobile applications according to a classification; logging user interactions with each application of a cluster of applications for a plurality of users; generating an initial score for a first application in the cluster according to the logged interactions; and calculating pricing for content items served to the first application based on the initial score and an average score for applications in the cluster.