The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 04, 2014
Filed:
Sep. 27, 2005
Basem Nayfeh, Mercer Island, WA (US);
Andrew Chen, Seattle, WA (US);
John Richmond, Seattle, WA (US);
Maciek Kozyrczak, Bothell, WA (US);
Jason Carlisle, Seattle, WA (US);
Rob Cromwell, Seattle, WA (US);
Brad Hefta-gaub, Seattle, WA (US);
Basem Nayfeh, Mercer Island, WA (US);
Andrew Chen, Seattle, WA (US);
John Richmond, Seattle, WA (US);
Maciek Kozyrczak, Bothell, WA (US);
Jason Carlisle, Seattle, WA (US);
Rob Cromwell, Seattle, WA (US);
Brad Hefta-Gaub, Seattle, WA (US);
AudienceScience Inc., Bellevue, WA (US);
Abstract
A facility for evaluating an advertising strategy with respect to a subject website is described. The facility receives a specification of the advertising strategy. The specification indicates how to apply the advertising strategy to select one of a plurality of advertising campaigns in response to each page request against the subject website. The facility applies the advertising strategy in accordance with the received advertising strategy specification to a sequence of page requests earlier received against the subject website. The facility then assesses the results of applying the advertising strategy in accordance with the received advertising strategy specification to the earlier-received page requests.