Providing personalized resources on-demand over a broadband network to consumer device applications

Abstract

A method and system for providing personalized information to applications executing on consumer devices by: building a consumer preferences profile on a consumer device using predefined associations between consumer preference attributes and application events (including user input); summarizing the consumer preferences profile into a profile summary when applications require a new personalized data resource; requesting a personalized data resource from a centralized database of data resources over the broadband network by including application context information along with the profile summary in the request; analyzing data resource groups in the centralized database to find a candidate set of data resources according to resource rules in the resource groups; selecting a personalized data resource from the candidate set of data resources that matches the profile summary and context information; and delivering the selected personalized data resource to the requesting application over the broadband network. Personalized data resources may include resource selection information, graphic images, text content, formatting information, video clip data, click-to-call data, and scripts and procedures.