The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 28, 2014
Filed:
Nov. 12, 2009
Jessica N. Staddon, Redwood City, CA (US);
Richard Chow, Sunnyvale, CA (US);
Philippe J. P. Golle, San Francisco, CA (US);
Lisa S. Purvis, Fairport, NY (US);
Jessica N. Staddon, Redwood City, CA (US);
Richard Chow, Sunnyvale, CA (US);
Philippe J. P. Golle, San Francisco, CA (US);
Lisa S. Purvis, Fairport, NY (US);
Palo Alto Research Center Incorporated, Palo Alto, CA (US);
Abstract
A targeted advertising system performs context-based association mining using a publicly available corpus to identify a product or brand name that, under a given context, is associated with a product or brand being marketed. The system analyzes documents within the publicly available corpus that are associated with the given context, and identifies products or brand names that have a high association to the product or brand being marketed. The system can also analyze the publicly available corpus to determine contextual information which is correlated to two or more products or brand names. This contextual information includes a set of terms that facilitates filtering the publicly available corpus into an optimal set of documents that has a high association to a desired market category or demographic.