The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 28, 2014
Filed:
Apr. 09, 2012
Eser Kandogan, Mountain View, CA (US);
Jalal U. Mahmud, San Jose, CA (US);
Barton A. Smith, Campbell, CA (US);
Eser Kandogan, Mountain View, CA (US);
Jalal U. Mahmud, San Jose, CA (US);
Barton A. Smith, Campbell, CA (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Embodiments of the invention relate to performing brand analysis based on user's interactions with search results. In one embodiment, at least one search result list is analyzed. The search result includes a set of items corresponding to at least one search request submitted by at least one user. The set of items in the at least one search result list is determined to include at least one item corresponding to a brand analysis target item, and at least one other item. A selection by the at least one user of one of the brand analysis target item and the other item from the at least one search result list is recorded for the at least one search result list. A brand analysis metric is generated based on the recording. The brand analysis metric indicates a ratio of selections between the brand analysis target item and the other item.