The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 21, 2014
Filed:
Apr. 12, 2000
Thomas Mark Levergood, Hopkinton, MA (US);
Lawrence C. Stewart, Wayland, MA (US);
Stephen J. Morris, Harvard, MA (US);
Andrew C. Payne, Lincoln, MA (US);
George W. Treese, Wayland, MA (US);
Thomas Mark Levergood, Hopkinton, MA (US);
Lawrence C. Stewart, Wayland, MA (US);
Stephen J. Morris, Harvard, MA (US);
Andrew C. Payne, Lincoln, MA (US);
George W. Treese, Wayland, MA (US);
Soverain Software LLC, Chicago, IL (US);
Abstract
Link traversals leading from an advertisement on the Web to a product page are determined. The determined link traversals are used as a basis for charging for advertising, for example, by counting the number of link traversals from the advertising page to a product page, or by counting the number of sales resulting from such traversals. The effectiveness of advertising on the Web is evaluated by measuring the number of sales or transactions resulting from link traversals from the advertisement to the page.