The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 21, 2014
Filed:
Mar. 02, 2011
Walter Chang, San Jose, CA (US);
Geoff Baum, Palo Alto, CA (US);
Thomas Malloy, Portola Valley, CA (US);
Walter Chang, San Jose, CA (US);
Geoff Baum, Palo Alto, CA (US);
Thomas Malloy, Portola Valley, CA (US);
Adobe Systems Incorporated, San Jose, CA (US);
Abstract
User data and a plurality of micro-segment definitions such that each micro-segment definition in the plurality of micro-segment definitions corresponds to one or more offers in an offer provider campaign are received. Further, a dispatcher dispatches a first subset of the user data and a first subset of the plurality of the micro-segment definitions to a first node in a network. In addition, the dispatcher dispatches a second subset of the user data and a second subset of the plurality of the micro-segment definitions to a second node in the network. Parsing and compiling are performed at each node. Further, parallel processing is performed at a scalable evaluation engine at each node to apply micro-segment condition rules to user data to determine matches to micro-segments. Computation of micro-segments occurs in parallel and resulting micro-segment assignments are collected, filtered to remove duplicates, then ranked to produce a final set of micro-segments that can be used to find offers.