The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 07, 2014

Filed:

Jan. 07, 2010
Applicants:

Danae M. Kokenos, Seattle, WA (US);

Matthew T. Tavis, Seattle, WA (US);

Charles Porter Schermerhorn, Seattle, WA (US);

Inventors:

Danae M. Kokenos, Seattle, WA (US);

Matthew T. Tavis, Seattle, WA (US);

Charles Porter Schermerhorn, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Reno, NV (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 5/445 (2011.01);
U.S. Cl.
CPC ...
Abstract

Disclosed herein are techniques to enable users to purchase or receive information regarding items identified in a stream output by a content output device, regardless of whether the users are previously associated with the content output device or a device that monitors the stream. With these techniques, for instance, a user watching a video stream displayed on a television may see an advertisement for an item offered for purchase. In response, the user may choose to initiate a purchase of the item from an item offering service, to add the item to a shopping cart of the user at the item offering service, or to receive information regarding the item from the item offering service.


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