The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 07, 2014
Filed:
Jun. 15, 2006
David Chung, San Francisco, CA (US);
Rajas Moonka, San Ramon, CA (US);
Gokul Rajaram, Los Altos, CA (US);
David Chung, San Francisco, CA (US);
Rajas Moonka, San Ramon, CA (US);
Gokul Rajaram, Los Altos, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers. A customer receiving a web page interacts with the ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to carry out the transaction. The broker collects the bid price from the merchant and shares it with the publisher that published the page on which the ad unit appeared.