The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 31, 2013

Filed:

Aug. 14, 2009
Applicants:

Aaron Shon, Manassas, WA (US);

Matthew Zitzmann, East Palo Alto, CA (US);

Clyde D. Mcqueen, Iii, Seattle, WA (US);

John Burge, Santa Clara, CA (US);

Michael Skinner, Seattle, WA (US);

Inventors:

Aaron Shon, Manassas, WA (US);

Matthew Zitzmann, East Palo Alto, CA (US);

Clyde D. McQueen, III, Seattle, WA (US);

John Burge, Santa Clara, CA (US);

Michael Skinner, Seattle, WA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

A resource context system ('context system') computes a contextual profile for a resource based on selection data for the resource and contextual profiles of other resources that are identified as relevant to the resource. The contextual profile includes values that specify measures of relevance of the resource to each of a plurality of corresponding topics. The contextual profile is provided to a processing system, such as an advertisement management system or a search system that can identify topics for which the resource is relevant based on the contextual profile.


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