The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 31, 2013
Filed:
Feb. 11, 2010
Ron Jack Karidi, Herzeliya, IL;
Moshe Tennenholtz, Haifa, IL;
Ron Jack Karidi, Herzeliya, IL;
Moshe Tennenholtz, Haifa, IL;
Microsoft Corporation, Redmond, WA (US);
Abstract
Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advancement bids. In embodiments, advertisement attributes in association with an advertisement are referenced. Such advertisement attributes might include an impression bid and a click bid. For a particular advertisement, it is determined if a satisfactory click rate is available. If it is determined that the satisfactory click rate is unavailable for the advertisement, an impression bid is utilized to compete with other advertisements in an advertisement-selection auction. On the other hand, if it is determined that the satisfactory click rate is available for the advertisement, the satisfactory click rate and the click bid are utilized (e.g., via an effective impression value) to compete with the other advertisements in the advertisement-selection auction.